iPropty Editorial Standards
We don’t just report property. We explain it.
Our editorial policy sets the standards we follow when researching, reporting and publishing housing intelligence for Nigeria’s property market.
Help people make better property decisions.
Our audience includes buyers, renters, investors, landlords, developers and property professionals.
Our job is not simply to report what happened. It is to explain what it means.
We cover the forces shaping property decisions.
Five principles guide everything we publish.
Accuracy First
Every article must be based on verifiable facts. We prioritise government publications, official announcements, regulatory agencies, public filings, court documents, original interviews and recognised industry research.
We avoid rumours, speculation and unverified claims.
Explain, Don’t Just Report
We explain why something happened, what changes, who benefits, who loses and what may happen next.
Why should a property investor or home seeker care?
Independence
Editorial decisions are not influenced by advertisers, developers, agents, sponsors, political interests or commercial relationships.
Sponsored content is clearly labelled. Commercial relationships do not guarantee coverage or favourable treatment.
Data Before Opinion
Whenever possible, conclusions are supported by statistics, research, market data and official documents.
Opinion is welcome. Unsupported opinion is not.
Reader First
Every article should help the reader make a smarter decision.
Does it save money, reduce risk, uncover opportunity or explain something confusing?
Clear enough for everyone. Smart enough for anyone.
Our writing is clear, conversational, concise, practical and active. We avoid unnecessary jargon and write for intelligent readers, not industry insiders.
When a technical term is necessary, we explain it.
Curiosity without clickbait.
Our headlines should earn attention without sacrificing accuracy.
- 01 We avoid clickbait.
- 02 We avoid misleading promises.
- 03 We avoid emotional manipulation.
Start with the source closest to the truth.
- Official government sources
- Public company disclosures
- Original interviews
- Academic research
- Industry reports
- Verified market data
When information cannot be independently verified, we clearly say so.
We correct mistakes and remain responsible for what we publish.
Corrections
When we discover an error, we correct it promptly and update the article. Significant factual corrections are disclosed to readers.
AI Policy
AI may assist with research, transcription, summarisation or drafting. Every article is reviewed by a human editor before publication. AI never replaces editorial judgment.
Listings are useful. Due diligence is still essential.
Listings may come from property owners, estate agents, developers, property managers or publicly available sources.
A listing appearing on iPropty does not by itself mean that iPropty endorses the property, owner, agent, price or claims made about it. Where possible, verified listings are identified. Users should independently verify the property and all relevant details before entering into a transaction.
Transparency comes before convenience.
Writers and editors must disclose financial, professional or personal relationships that could influence coverage.
Where a conflict exists, it is managed transparently or the writer is recused from covering the subject.
Did this article help someone make a better property decision?
If the answer is yes, we’ve done our job.