iPropty Editorial Policy
Our Mission
iPropty exists to help people make better property decisions.
We publish accurate, practical, and independent housing intelligence that helps buyers, renters, investors, landlords, developers, and property professionals understand Nigeria’s real estate market.
Our goal is not simply to report what happened. Our goal is to explain what it means.
What We Cover
We publish content that helps people understand and navigate the property market, including:
- Property market news
- Housing policy and government decisions
- Real estate investment
- Rental market trends
- Property prices
- Neighborhood guides
- Construction and infrastructure
- Mortgages and finance
- Property technology (PropTech)
- Property management
- Land ownership and legal issues
- Market research and data analysis
Editorial Principles
Accuracy First
Every article must be based on verifiable facts.
Whenever possible, we rely on:
- Government publications
- Official company announcements
- Regulatory agencies
- Public filings
- Court documents
- Original interviews
- Recognized industry research
We avoid publishing rumors, speculation, or unverified claims.
Explain, Don’t Just Report
Readers already know the news.
Our responsibility is to explain:
- Why it happened
- What changes
- Who benefits
- Who loses
- What happens next
Every article should answer:
Why should a property investor or home seeker care?
Independence
Editorial decisions are never influenced by advertisers, developers, agents, sponsors, political interests, or commercial relationships.
Sponsored content is clearly labeled.
Advertising never determines what we publish or how we cover a story.
Data Before Opinion
Whenever possible, support conclusions with:
- statistics
- research
- market data
- official documents
Opinion is welcome.
Unsupported opinion is not.
Reader First
Every article should help the reader make a smarter decision.
We ask:
- Does this save readers money?
- Does it reduce risk?
- Does it uncover opportunity?
- Does it explain something confusing?
If not, it probably shouldn’t be published.
Our Writing Style
Our writing is:
- Clear
- Conversational
- Concise
- Practical
- Active
- Free of unnecessary jargon
We write for intelligent readers, not industry insiders.
If a technical term is necessary, we explain it.
Headlines
Our headlines should create curiosity without exaggeration.
We avoid:
- clickbait
- misleading promises
- emotional manipulation
Good headlines answer one question:
Why would a busy person stop scrolling?
Sources
We prioritize:
- Official government sources
- Public company disclosures
- Original interviews
- Academic research
- Industry reports
- Verified market data
When information cannot be independently verified, we clearly say so.
Corrections
Mistakes happen.
When we discover an error:
- We correct it promptly.
- We update the article.
- Significant factual corrections are disclosed to readers.
AI Policy
Artificial intelligence may assist with research, transcription, summarization, or drafting.
Every article is reviewed by a human editor before publication.
AI never replaces editorial judgment.
The responsibility for accuracy always belongs to iPropty.
Property Listings
Listings published on iPropty may come from:
- Property owners
- Estate agents
- Developers
- Property managers
- Publicly available listings aggregated from across the web
Where possible, we identify verified listings. However, users should conduct their own due diligence before entering into any transaction.
Conflicts of Interest
Writers and editors must disclose any financial, professional, or personal relationship that could influence coverage.
When conflicts exist, they are managed transparently or the writer is recused from covering the subject.
Our Promise
We measure our success by one question:
Did this article help someone make a better property decision?
If the answer is yes, we’ve done our job.